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Google Ads and Meta Ads, made simple.

Practical guides for local business owners in Lisbon who want their ads to bring customers, not just clicks.

Instructor explaining the exercise to a client seated on a reformer in a bright pilates studio overlooking Lisbon rooftopsNewWellness

Ads for pilates, yoga and aesthetics studios in Lisbon

The offer that works, Meta’s rules for wellness and aesthetics, and what to measure to know if it pays.7 min readBakery owner in Lisbon at the counter looking at his laptop, with pastéis de nata and bread in front of himStrategy

Google Ads or Meta Ads: which to choose for a local business

The difference between them, which works best for each type of business and when to use both.6 min readBarbershop owner in Lisbon sitting in one of his chairs checking ad results on his phoneBudget

How much do Facebook and Instagram ads cost in Portugal

Price per thousand views in Portugal, what drives the cost up and how much to spend per day for a local business.6 min readHair salon owner in Lisbon at the reception desk planning the monthly ad budget on a laptop and in a notebookBudget

How much to spend on Google Ads and Meta Ads per month: a guide for local businesses

How to work out the right monthly budget for your business, with restaurant, clinic and hair salon examples.7 min readPerson in a Lisbon café at night booking a table on their phone after clicking a Google Ads adGoogle Ads

10 landing page mistakes that waste your Google Ads budget

Your ads get clicks but no enquiries? See where your page is losing customers and how to fix each mistake.9 min readPortuguese audio, 9 min

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